GUNDEGA SKUDRIŅA

Founder & Creative Director,
Skudras Metropole

Gundega Skudriņa founded Skudras Metropole with a clear idea of what events should be able to do - surprise people, shift perspective, leave something behind. The agency has earned international recognition including awards at Heavent in Cannes and BEA World, building a body of work that spans brand activations, immersive installations and large-scale experiences. Her approach is experience-first: concept, emotion and unexpected angle before anything else. At PULSE, she brings that practice to the future of business.