Managing Director,
Jack Morton Worldwide Germany

Jens Oliver Mayer has spent more than two decades helping global brands figure out what they actually want to say, and then building the experience that says it. As Managing Director of Jack Morton Worldwide Germany, he works with clients including Samsung and Novartis, leading teams that operate across live, digital and hybrid formats. His belief is simple - creativity is not a production variable, it is the point. At PULSE, he will address the future of brands - what it takes to build brand relationships that hold when audience attention is fractured and expectations keep shifting.

Founder & CEO,
Nord Core, NORD DDB

Janne Björge built and ran a major European communications business, and then walked away to honestly ask: “what actually makes people care?” Today he works with leadership teams at companies like Audi, Spotify and Vattenfall - not on events, but on the thinking that happens before them. His focus is on clarity, direction and what it takes to get people genuinely aligned around a shared idea. At PULSE, he brings that lens to the future of belonging - what it means to create environments where people do not just attend, but actually connect.

Co-Founder, CEO & Creative Producer,
ALL·SET

Maris Altsoo has spent twenty years building things that did not exist before in Estonia at such level - large-scale events, brand experiences, a live music venue, international productions. As co-founder of ALL·SET, she operates at the intersection of strategic thinking and creative risk, with a track record that spans Estonia and well beyond its borders. She is not interested in events as a format. She is interested in what they can actually do to a city, a community, a conversation. At PULSE, she will explore the future of cities - how live experience shapes the places we build and the people who live in them.

Director,
Riga Investment and Tourism Agency (RITA)

Fredis Bikovs came to city leadership from the private sector through roles at Wolt, Evry and ABSL - and that background shapes how he thinks about Riga's future. As Director of the Riga Investment and Tourism Agency, he works on the harder question of what it actually takes to attract investment and build a city's international reputation over time, not just promote it. His interest is in the systems and decisions that make a city genuinely competitive. At PULSE he will address the questions of future of cities - this time from the perspective of those responsible for promoting them.

Director of the Rimi Riga Marathon and Co-owner of Nords Event Communications


Aigars Nords is one of Latvia's leading sports event organisers and the Director of the Rimi Riga Marathon. For more than 35 years, he has played a key role in transforming the marathon into an internationally recognised running event, promoting healthy lifestyles while strengthening Riga's global reputation. As Co-owner of Nords Event Communications, he also develops major cultural and public events, with a strong focus on sustainability and creating lasting impact through live experiences.

Critic, Journalist & Head of Artistic Department,
Dailes Theatre, Latvian Academy of Culture

Dārta Ceriņa thinks critically about culture for a living. As a film and theatre critic, researcher, journalist, and the person responsible for the artistic direction of Dailes Theatre, she also lectures at the Latvian Academy of Culture and curates programmes for the Riga International Film Festival. That breadth is not incidental: her work consistently moves between making, evaluating and contextualising - asking what culture does, not just what it produces. At PULSE, she brings an outside perspective into a room of practitioners - the kind of critical lens that tends to sharpen the inspirational talks.

Board Member, Project Manager & Lecturer, Zero Waste Latvija

Laura Dzelzkalēja holds a PhD in environmental science and has built her career around a single, practical question: how do you make sustainability something people actually engage with, rather than agree with in principle? Through Zero Waste Latvija, she designs workshops and experience-based initiatives that move people from awareness to action. Her approach is grounded in evidence and shaped by years of working with real audiences in real contexts. At PULSE, she brings a practitioner's perspective to the conversation about what responsible creative industry looks like.

TV, Radio & Event Host,
TV3 Group, Star FM, Laika Kapsula

Mārtiņš Spuris has been in front of Latvian audiences for more than a decade and across multiple media. TV3, Star FM and some of the country's most watched live shows, including Balss maskā, Dejo ar zvaigzni, Zelta Mikrofons and GAMMA award ceremonies. He knows how to hold a room, read a crowd and keep a conversation moving without flattening it. Since 2023, he has added podcast creator to that list with Laika Kapsula. At PULSE, he takes on a different role, moderating the conversations that matter, making sure the right questions get asked and the right voices get heard.

BOURZMA Co-founder and CEO

Patriks is the Co-founder and CEO of BOURZMA, leading the company's strategic direction and overseeing the seamless execution of its immersive projects. Specialising in 3D visualisations and experiential production, he bridges technology and creativity to deliver innovative experiences for brands, events, and audiences.

Urban Planner and Executive Director at VEFRESH, Riga's Open Innovation Movement

Viesturs Celmiņš is an urban planner and Executive Director of VEFRESH, Riga's open innovation movement. He leads initiatives that help startups, corporations, and public sector partners develop and implement sustainable mobility solutions, driving innovation at the intersection of cities, technology, and entrepreneurship.

Founder & Creative Director,
Skudras Metropole

Gundega Skudriņa founded Skudras Metropole with a clear idea of what events should be able to do - surprise people, shift perspective, leave something behind. The agency has earned international recognition including awards at Heavent in Cannes and BEA World, building a body of work that spans brand activations, immersive installations and large-scale experiences. Her approach is experience-first: concept, emotion and unexpected angle before anything else. At PULSE, she brings that practice to the future of business.

Founder of RA Events and International Motorsport Event Organiser