Welcome experienceDo begin with a proper coffee, please. And a sweet treat. DJ Mareks Ameriks provides the soundtrack, before a carefully curated opening blend of sound and image, best enjoyed with your phone out of your pocket. We know. We'll wait. Forum founder takes the stage to open the forum. Expect ambition, and at least one sentence that makes him a human. Browse the schedule, pick your battles, and quietly plan which sessions you'll "totally attend".

10 minutes. Ten minutes of your attention. Bold ask.The world is on fire, your phone is buzzing, and a notification is telling you that a stranger you'll never meet has an opinion about you. Welcome to modern life: the loneliness epidemic.In ten minutes, this talk will:Explain why your brain is wired for the group chat;Show why going solo is a terrible survival strategy, no matter how many productivity podcasts say otherwise;Prove that "together" isn't a noun, it's something you do, like exercise;Warning: may cause spontaneous conversations with strangers, an urge to text an old friend, and a sudden unwillingness to doomscroll.

KeynoteYour company has a strategy. It has a 94-slide deck, three workstreams, and a transformation office with a very nice logo. What it doesn't have is anyone who feels like running anywhere. Welcome to the modern organization: more information than ever, more technology than ever, and a workforce quietly wondering whether "what really matters" is in the appendix. Clarity is the new superpower. In a world drowning in noise, the best leaders don't add more. They subtract. Where are we going, what actually matters, and what can we finally stop doing?Expect a conversation that is curious, energetic and practical, and that will not feel like a quarterly business review. Promise. There will be laughter.

KeynoteMessage x Emotion = ImpactLet's stop pretending. Your conference has a name badge, a lukewarm sandwich and a keynote that could have been an email. Meanwhile, a fashion show makes a room gasp in 90 seconds, a painting makes a grown adult cry in a gallery, and a concert gets thousands of strangers to scream lyrics they'd deny knowing on Monday.This keynote steals from all three, shamelessly, to show live communication how to stop informing people and start moving them. Because a message without emotion isn't communication. It's a memo with a microphone. And nobody ever got goosebumps from a memo.

Panel discussionCities say "yes!" to big events. Then the road closures begin.This panel brings together industry leaders, city representatives and event organizers to ask the real questions. Do big events actually change a city, or just decorate it for a weekend? What do locals get out of it, and what does it do to the city's identity? And why do ambitious projects need someone bold enough to say yes before every risk is solved?Expect honest answers, a few disagreements and zero brochure language.

Networking breakYou've been sitting, nodding and pretending to take notes for a while now. Time for healthy refreshments, a stretch, and the real business of any forum: talking to actual humans in the wild.

KeynoteYour audience scrolls past 5,000 messages a day and remembers maybe three. None of them were your ad. Visibility used to be the finish line. Now it's just the entry fee, and most brands are still celebrating like they won something.This keynote is about the harder question: not "did they see us," but "would they care if we disappeared tomorrow?" We'll dig into what authenticity actually means once every brand claims to have it, how you scale a brand without sanding off everything that made it interesting, and why the smartest brands are choosing creative partners over bigger ad budgets. Because in a market this crowded, louder doesn't win. Different does.Expect real examples, and a very direct answer to the question every marketing team is quietly avoiding: if your brand vanished overnight, would anyone actually notice?

ChatStreaming made music free, fans impatient and a Tuesday-night show in another city suddenly feel very optional. Yet people still pay real money to stand in a sweaty room and scream along with strangers. Why?We sit down with a tour manager, the person who keeps the bus moving, the artist on time and the budget from catching fire. Expect honest answers on what makes live performance irreplaceable, how streaming changed what fans expect from a show, and what it takes for touring to stay creative and pay the bills.

Debate Panel (2 vs. 2)Everyone claims to be sustainable. Fewer can prove it without a suspicious amount of green packaging and a font called "Eco Sans." This debate puts that word under real pressure, using two events every Latvian has heard of as the evidence.One team takes on Summer Sound, 40,000 people on a beach for two days: what does sustainability even mean at that scale, and where does the festival's story hold up? The other team takes on the Rimi Riga Marathon, 45,000 runners from nearly 120 countries running through the city: is a mass sporting event with that kind of footprint ever truly sustainable, or just well organized?You be the judge. Literally. And you've probably been to one of these events.

Fuel up with a soundtrackThe morning gave you plenty to think about. Lunch is where you do something with it. Grab a plate, find a table with at least one person you haven't met, and swap notes on what stuck and what surprised you.Your soundtrack music today is Emilija, the Latvian singer-songwriter who won X Factor Latvia in 2023 and has been collecting trophies and fan clubs ever since. She twice came agonizingly close to Eurovision through Supernova. Her debut EP Tintes stāsts, which she wrote herself, won the Zelta mikrofons for Best Debut Album, and she was named New Artist of the Year at the GAMMA awards.Great ideas are best digested with a full plate and a voice worth listening to!

Agencies vs. Clients: The Relationship Status Is "It's Complicated"Agencies say clients change the brief on Friday. Clients say agencies deliver a beautiful idea that nobody asked for. Both are convinced the other one is the problem.This debate puts them in the same room, on the same stage, with no email to hide behind. We'll unpack the assumptions, unrealistic expectations and quiet misunderstandings that shape this relationship, and ask what needs to change for it to actually work.Couples therapy, but with budgets.

KeynoteNobody notices great technical production. That's the point.When the show works, everyone praises the concept. When a mic cuts out, everyone remembers the crew. Behind every big moment is an invisible network of people making lighting, sound, staging and automation look effortless.Our speaker works for Alan Walker, so he knows what it takes to turn a creative idea into a show for thousands, night after night, city after city. This keynote takes you backstage to see how technical expertise brings ideas to life. It also asks the question nobody puts on the slide: what is content without technical production?

You had a big day. Let's make sure it wasn't wasted.This closing session catches it before it goes. We pull the day's best ideas, sharpest moments and biggest surprises into one clear picture, so you leave knowing what mattered.One last moment to feel the pulse of the day, then off you go!

@Burbulis, RigaEveryone is invited, no exceptions, no VIP list, no excuse to skip it. The conversations you didn't finish, the ideas you didn't say out loud, the speaker you wanted five minutes with, all of that continues here.Live music from ANNIKA + JĒKABS, a fresh duo born this summer, pairing Annika's intimate, emotionally raw songwriting with Jēkabs' genre-fluid musicianship. Expect reimagined favourites from Annika's repertoire alongside new material, moving between intimacy and intensity, built for the stage and the moment.DJ Roadchanger. Electronic music, but never just tracks. Roadchanger blends DJing with live instruments and improvisation, reading the room and letting the set go wherever the night takes it.Same people, same ideas, much better lighting.